PR for Consumer Products

Consumer product industries are dynamic. Ever-changing.

How do you meet the pace? By knowing how to plug into mainstream media and control the conversation. By raising your voice to face challenges, embrace change, and squeeze your foot in the door on unique new marketing opportunities.

Elevator PR has a great deal of experience in landing stories about consumer products and the companies that make the convenient modern lifestyle possible.


Consumer Products Public Relations – The Strategy

We deal in relationships. Over the years, we’ve built an intricate network of reporters on media platforms, from regional to mainstream to everything in between. These people know what we’re about, and they trust us to deliver the goods.

And since we’ve already built these relationships, you can capitalize on that network to get the word out about your company.

The second step is developing hard-hitting stories that put your brand in the limelight. We’ve got a team of award-winning former-journalists on staff – they know words, they know media, and they know the subtle selling game that takes place when mixing high-quality, interesting news with your best intentions.

From there we reach out and put your stories in the hands of trade journals, mainstream authority platforms, and other publications where the message will have the most impact.

Then all you have to do is sit back and wait.


Enter the Cultural Conversation

Don’t wait for news to set its sights on your industry – instead, bring your industry to the news.

Consumer products can be versatile. Because many of these types of products are used in everyday life, or regular enough to always be relevant, it’s possible to establish an indirect link to a wide range of issues that are currently on the cultural conscious.

With this idea in mind, our elite former-journalists can brainstorm stories that are timely at just about any point of the year, no matter what’s going on with your company.

We also specialize in getting the word out about new product releases. Some media attention is just the right thing for letting everyone know about your launch and gaining momentum right out of the gate.


Ongoing PR for Consumer Products

Our services can become a year-round marketing funnel if you use them correctly. We can put together a “story stream” that keeps you in the news around the clock by constantly seeking out new angles and story opportunities, and making sure to insert you in the conversation on the holidays and other important seasonal periods as well.

Your products. Our network. Mainstream media platforms. The voice of our experienced writers.

End result? A constant supply of productive, measurable PR.

It really doesn’t get any better than that.


Stop wasting your time on PR efforts by companies that care more about collecting payment than delivering results. Get in touch with us today and let’s talk about a PR for Consumer Products strategy that elevates your business to the next level.

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